Share your thoughts on a proposed structure and pricing model for use of the new community pool by attending and speaking at a Pool Advisory Committee study session on Thursday, February 13:
Pool Advisory Committee: Pool Pass Model Study Session
Thursday, February 13, 6:00pm | Piedmont City Hall, 120 Vista Avenue
Agenda | Staff Report
Community members unable to attend the meeting can submit comments by email to [email protected]. Email comments received by 4pm on February 13 will be shared with Committee members at the study session.
The proposed model, called “Build a Pass,” is designed to offer community members broad flexibility to purchase annual or seasonal (summer) passes that meet the unique needs of their household. In contrast to the limited pass options available at the old pool, this framework creates opportunities for everyone to access passholder benefits without paying for features they don’t need.
Proposed “Build a Pass” options and pricing
The model begins with a choice of base category (adult, senior, family, student), then offers add-on options (adult, senior, youth, guest) that can be mixed and matched as-needed. Visitors could choose from an annual pass, which offers the largest discount, a seasonal summer (4 month) pass, or drop-in day passes.
The proposed rates are benchmarked to adult pass pricing for 2019, the last full year of pool service. Proposed pass rates would begin a 15% above 2019 levels, with annual adjustments based on inflation. Across all pass options, non-resident rates are proposed at 20% above resident pricing.
Other considerations and next steps
At Thursday’s study session, the Committee will also discuss additional benefits being considered for passholders, including:
- priority access to pool use during peak hours or days (all passholders)
- priority registration for swim lessons, summer swim camps, and junior lifeguarding (annual passholders)
- priority reservations for Poolside Room and Pavillion rentals (annual passholders)
These options aim to further incentivize the purchase of annual passes, recognizing that annual passholders will be more invested in the pool and help contribute to developing a sense of community at the new facility, which will offer year-round programming and year-round warm water at the smaller, activity pool.
Across both pools, the new facility will have more than twice the water space of the old pool, providing greater flexibility for pool users including:
- more lap lanes throughout the day
- opportunity to use lap lanes and access the competition pool even when teams are training
- open pool use available at the same time as programs (swim lessons, aquatic fitness, adaptive programming, recreation) are happening
After the meeting, staff will revise the pass model based on feedback received, then bring a revised pass model to the Committee for recommendation to City Council.